Since I announced Biscuit a few weeks ago I have received many encouraging emails and comments and calls, and I so appreciate the support.
A lot of people have expressed that this is their dream too, and how did I do it (even though I realize I haven’t officially done anything yet), and what the process is all about, and I think this video best expresses what it feels like:
In that analogy I am clearly Bruce.
Comcast, texas water service, government regulations, company agreements, finance, web development, landlords, LLCs, quickbooks, The Word ‘No’, business plans, contracts, contractors, leasing agents, POS systems, etal are Ms. Trunchbull.
Actual design work and the bedding is the cake.
And you are all my auditorium full of Matildas.
Now back to the cake. It is delicious, and I love it and I want it, but sometimes you don’t want to eat the whole effing thing.
Stay with me here.
I love designing, I love that I am working with my best friends to bring this product I completely believe in to market, and in our own store, it’s an incredible honor and opportunity…But sometimes you just want to say: someone else, can you take a bite out of this cake for me? And when you are starting a business, the answer is usually…No.
Ewe’ll ‘urt Cooks feelings.
Or something like that. So I (and Isabel and Christina) am/are eating the whole thing. And I know in the end when we stand triumphant with chocolate on our faces, it will be worth it, but sometimes it is just like blegh.
Like yesterday when I had to sterilize the BEYOND disgusting bathroom in the store.
That is not posed…that was just me taking a maybevomit break over the sink. Which is so sissy because SweetPete did the toilet for me.
But then then then…You start to see the progress…Like how this:
And I know that is just a little bit, but all that progress means I can move into the back office space tomorrow, that is a HUGE bite out of our cake.
And each comment, each follow on Twitter, each like on Facebook, each of you who sign up for our opening announcement…Y’all are all sneaking some nibbles of the cake out from under from The Trunchbulls watchful eye and I am SO SO grateful for that. I know Isabel and Stina are too.
Thank you kindly, and please keep tuning in.

xoxo,
Team Biscuit
BRUCE! BRUCE! BRUCE! BRUCE!





It will all be worth it in the end! Keep up the amazing work. I for one am so excited to see the results!
Seriously! This is going to look amazing and will be so worth the blood sweat and tears. Cannot wait to see the end product!
I laughed so much reading this and watching that video– the progress is already amazing and I know it will be one special space! Thanks so much for sharing and keep it up lady, it’s going to be AMAZING!
abodelove.com
LOVE that analogy and congrats on the progress! I cannot wait to see whats in store!
I’ve been reading and loving your blog forever but have never commented. The Matilda reference was the last straw for me. I love it. You can do it, Brucey! ps: love the bangs. you do you, girl.
Amazing. The analogy is perfect and you know its going to totally rock when its all done. Just keep swimming. XO
I’m rooting for you (and team) Bailey! Love seeing people putting a dream into action. Encourages me to be brave and do it myself one day. Can’t wait to see how it all turns out.
Some days you just have to wake up and shovel the cake into your mouth — even if you’re feeling full from yesterday’s disappointments. I’ve been gnawing away at my fat slice of life since February. Some days are easier than others. You can do it!
AAHH!! i wish I lived in Houston – instead I live through the blog which is so fun so thanks!! Good luck from CT!
Crying over the bathroom – feel for you. Wait until your first random person walks in and asks to ‘use it’ – uf ga-ga
Crying over the bathroom – feel for you. Wait until your first random person walks in and asks to ‘use it’ – oof gaga
Sister, I feel your pain! I, too, have people to take small bites out of my giant chocolate cake, but there are days (today!) that I even start to wonder if it’s worth it.
But all these ladies are right – the payoff is amazing. You get more than something pretty out of your work. You get a really powerful self-confidence, and even some self-respect out of the deal. Once you push through that wall that used to be your limit, you realize that you are infinitely capable.
And then other people realize that you’re infinitely capable and you wind up with to do lists that refer to other to do lists for instructions on leading a productive life. But that’s another day
.