Six months since we opened our doors at Biscuit. October 29, 2012 I posted this on Instagram:
And shit got real.
We have had so many triumphs: Amazing feedback, amazing features, amazing people walking into the store and just.totally.getting.it.
And we have also had a LOT of setbacks. Having to pull and re-issue our red-line, sewing patterns that need adjusting, moments where we have been taken over by fear-induced rage/exhaustion.
Since then we have gotten so much amazing support from our friends at Matchbook Magazine, The Everygirl, A Piece of Toast, I Suwannee, My Favorite and My Best, Sequins and Stripes, Things That Sparkle, Live Creating Yourself, Culture Map, Daily Candy, Houston Tidbits, Paper City, HGTV Magazine, The Houston Chronicle, Joanna Goddard, Design Darling, Amber Interiors, Little Green Notebook and many many more.
But let’s back up a second, mostly for the benefit of perspective for me because this is my diary, but if any of you feel invested than for you too:
Stina visited me, Pete, and Grace in Austin. She was my assigned college roommate Freshman year, and even though we both transferred from our original school, we stayed bffs. Stina transferred to Brown where she better got to know my nearest and dearest friend from home, Isabel, who was also in Providence at RISD. Over the years both Isabel and Stina have always asked me about each other and kept in touch. At RISD, Isabel studied textile design, and we always talked about doing something together. A few months earlier over Christmas I had brought up the idea of a bedding line to Isabel, but we quickly shelved the conversation because were we crazy? I had a 5 month old baby, new marriage and had just moved. Isabel had just recently quit a corporate job in fashion and was finally hitting her stride in freelance work. And then Stina came to visit and asked about Isabel and I just word vomited the entire concept for Biscuit at her. And she said…You have to do it.
July I flew up to New York to meet with Stina and Isabel and have a CTJ over where or not this was really happening. And we said yes, all in.
August Isabel and I began working on developing my print concepts, while Stina and I worked on our logo and the website. Pete helped us with our company agreement, and Biscuit was baked.
By September, Isabel and I were at the factory printing our first season.
October, we had opened.
November and December were a total blur getting through our first Holiday season, while trying to develop our Season 2 bedding line.
January, Maddie and I attended our first retail market. Yeah…I opened a store without ever having gone to a market. #blindfaith And then also did our first proper photography of our bedding. Yeah…I opened an online store without proper photography #arrogance
February we were back at the factory printing Season 2.
March…happened. And now…April.
We have an amazing team. Isabel- my homegirl for life. Stina has moved on, and we have brought on Maddie and Caroline. Season 2 will debut NEXT WEEK! And we have relaunched the store.
I feel proud and humbled. And mostly, grateful. Grateful to all of you who made us a success thus far. As a token of my gratitude, there will be a 25% off code on all of Biscuit today, from 10am CST to 2am CST tomorrow on everything. Discount code is LOVER.
As another showing of my appreciation…here you have it: Our Season 2 prints. The prints should be online next week, and I truly hope you like them.